Inspiring Girls USA Circle Meets With Role Models from So Good So You

By Sara Rosenthal, Inspiring Girls Circle Member

Inspiring Girls Circle poses with their So Good So You juice shots alongside Role Models Alicia, Erin, and Jenna.

What does it take to build and operate a women-owned wellness company? On January 14, members of Schechter’s Inspiring Girls USA (IGUSA) club found out firsthand during a Zoom meeting with representatives from So Good So You. This meeting was part of a larger initiative to support girls by creating opportunities for them to speak with and learn from women in the workforce who serve as role models. Meetings such as these are the product of a long line of women who work to inspire girls and show them just a few of the ways in which they can soon make an impact in the world.

In 2024, Schechter’s chapter of IGUSA was established by current senior and club president Shay Ginzburg. As a Young Ambassador for the organization, she explained that she worked with mentor Lillian Corman, who “put her full support behind my initiative to bring IGUSA to Schechter.” Ginzburg said that Corman has connected her “with role models like orthopedic surgeons, photographers,” and business leaders, whom they bring into club meetings to speak with Schechter’s girls. In other meetings, Ginzburg leads IGUSA workshops for club members, offering “career-focused presentations and activities, focusing on self-esteem, self-advocacy, and self-promotion.”

This work is especially crucial at a turning point in many girls’ lives, Corman explains: “While girls are still figuring out who they are and what feels possible, role models often speak from the perspective of hindsight.” As a mentor to Young Ambassadors within the organization, Corman helps bridge the gap between girls and women in the workforce “by creating spaces where girls can listen, observe, ask questions, and then take action—and where role models can share their stories in a way that feels accessible and authentic.”

At the meeting on January 14, Corman and Ginzburg connected the members of Schechter’s IGUSA with three representatives from So Good So You. Their mission is to assist people in making small but healthy choices to improve their lives. To accomplish this, the company sells “organic foods, everyday wellness, and planet-friendly ways forward.” Their core product line is wellness juice shots, which provide different health benefits such as immunity, energy, and detox.

After a brief introduction, the representatives shared how they entered the field, why their work matters to them, and how their predominantly women-led team collaborates to bring products to market.

Erin Winslow, the VP of Marketing, shared that “being women-led shows up in very practical, human ways” because the majority of both team members and buyers are women. “That shared perspective helps us make thoughtful decisions about what products we launch, what they do, how they taste, how easy they are to grab and use, and being honest about what’s inside,” she explained. “We build products we genuinely want in our own lives, and that connection keeps us grounded in what really matters to our consumers.”

Jenna Sullivan, the VP of Sales, agreed: “Being at So Good So You has allowed me to seamlessly align my personal values of female empowerment and put them into action by supporting women in various roles within the organization to learn new skills, push themselves to take new risks, and take their careers to the next level.”

The representatives also shared ways in which they work through roadblocks and conflicts, which is a skill required in virtually every profession. Alicia Nelson, the Sales & Customer Operations Manager, said, “We believe in transparency and feedback to understand the roadblock and work to make improvements. We have regular touch-points with our leaders and cross-functional teams to support each other and our work…. We also have [monthly and] yearly meetings where the entire company comes together to celebrate and connect with each other.” Sullivan added, “The sales team encounters new challenges every day,” but “instead of looking at them as roadblocks, we work together as a team to refine processes, create new tools, and make our communication more effective and efficient.”

The women also discussed their own realizations regarding the importance of flexibility. Schechter Judaic Studies teacher and club advisor Ms. Fruithandler, who helps “facilitate our interactions with the IGUSA staff and role models,” explained that the role models outlined “how an individual career or a business can shift and develop in unexpected ways. Being open to different opportunities that arise is an important message for the girls in the club as they explore possible career paths.”

One of the youngest club members, a seventh grader name Eliana, certainly internalized this message, reflecting that she “learned that sometimes you have to drop one thing or idea to focus on one goal” that you feel has the potential to succeed. Junior and club member Anna shared, “I think hearing from a woman-owned business is extremely important because marketing could be seen as a male-dominated field, so hearing from women definitely positively impacted the experience.” Both girls also expressed that their understanding of entrepreneurship and teamwork was elevated throughout the meeting with So Good So You.

Ginzburg reflected on the experience. “They were able to illustrate the nuances of running a business and illuminate the fact that certain careers can be interdisciplinary—in their case, involving arts, psychology, biology, marketing, and analytics. Their panel highlighted the multifaceted nature of business that most students don’t see until after college: Business is not just working with money; it’s creating and nurturing demand in innovative ways.” Corman agreed, adding that “one of the biggest takeaways was how powerful mission-aligned work and finding purpose in what you do can be—and how, from there, you can discover where your strengths fit within a business, whether that is sales, marketing, operations, tech, or beyond!”

At the end of the meeting, Schechter’s IGUSA members were given the opportunity to taste the juice shots that are designed, manufactured, marketed, and sold by the very women who had just spoken to them. Anna reported, “I very much enjoyed trying the juice shots because it was nice to try them myself after listening to all that goes into them.” Ginzburg said that “everyone was raving about the flavor, and teachers were asking to try some in the hallways!”

Now, IGUSA members continue forward with the messages imparted to them. Corman expressed her hope that “girls are not just learning from role models; they are practicing how to show up, listen, reflect, and support one another. Those skills stay with them long after the program ends and shape how they move through school, careers, and relationships.” 

As for the club itself, Ginzburg is working on implementing a system of student role models, pairing younger girls with older girls who can assist them with any social and academic questions or issues they may have.

And it seems that the inspiration was spread in more directions than one; Sullivan shared, “The time with your chapter healed my soul and inspired me that, with amazing young women like your group, we will have no problem with our next generation leading us to great things.”

The greatest takeaway Winslow learned from her own life has been “to raise your hand, even when you don’t feel fully ready. Growth comes from trying, learning, and figuring things out as you go.” To any girls reading this, she said, “You don’t need to check every box to start … confidence often comes after you take the step, not before.”

Read Sara’s original article here: https://pawprintnow.blogspot.com/2026/02/schechters-inspiring-girls-usa-club.html